How valuable are the micro-messages you fire off to the world everyday?
Last month, it was revealed by Twitter developer advocate Arne Roomann-Kurrik on the Twitter developer blog that ‘value’ judgements will be added to the data embedded in user’s posts (called metadata or meta elements) in order to help developers who use Twitter’s API to manage status updates more effectively.
It’s a lot of technical mumbo-jumbo if you’re not familiar with programming. Essentially an API, or application programming interface, is a piece of code written to help programs talk to each other. Twitter, Facebook, and other social mediums allow smart people (developers) to use their API’s to connect with their own apps, devices and platforms. So if I wanted to design a website and wanted to give you the ability to log into my neat, little website with your Twitter handle, I’d have to make my website communicate with Twitter through the API in order to do so.
But, enough of that. What’s important here is that designations of “none”, “low” and “medium” are being added within the code so developers can single out more of what they want to curate. Now, how is that actually done? It’s not certain at this point. But it’s coming. A recent post on the developer’s blog by Roomann-Kurrik states that a piece of code was added and is almost ready for an ‘official launch’. The ‘high’ value will come once all the bugs are worked out, we suspect.
In the end, we believe it’s a positive for users. Better content should rise to the top while searching. Twitter wins out too, of course. They can control content in a better way. It also opens the door for another revenue stream. We can see a price attached to a ‘high-level’ tweet in the future. Much like the Promoted Tweets are today.
We’ll keep you posted on these new updates. But plan ahead and try not to send any ‘low’ tweets.