Companies use a Twitter promotion idea by taking the work out of creating tweets for employees with ‘Tweet Sheets’.[label title=”Brand Booster” bg=”#ff9000″ color=”#ffffff”] Here at TweetBrander, we’re all about promoting your ‘personal‘ brand. However, the bigger you get, the bigger your personal brand becomes. An important element of controlling your brand is owning what is said about you… and HOW it is said.
This is where the little-guy can pick up some tips from the big-guys. Corporations like IBM know how to manage their brand image and keep it that way while creating Twitter promotion ideas. One way they accomplish this is by sending out so-called ‘Tweet Sheets‘.
A Tweet Sheet doesn’t appear to be too high-tech. On the surface, it’s a page of random tweets about marketing campaigns. Tweet Sheets are distributed broadly within the company. They’re sent to employees who are encouraged to cut and paste the tweets into their personal and business Twitter accounts. Appropriate hashtags and short URLs are already embedded in these sample tweets to make it very easy for IBM’ers to spread the word.
The tweets on the Tweet Sheet are intended to achieve specific objectives such as driving registrations for upcoming IBM events or to raise awareness for major IBM announcements.
On the surface, they’re pages of random tweets about company happenings. They’re sent to employees and each employees is encouraged to cut, paste and tweet to their followers. Some are even included in emails or simple Word documents.
Here are some ‘pre-approved’ tweets from an actual IBM Tweet Sheet:
It’s a mobile-first world. Drive ROI and capture new markets. Join IBM at #Business in Motion Apr 10. Sign up: https://ibm.biz/BdxaNL
Mobility as game-changer: how to avoid pitfalls, get results faster. Put your #Business in Motion: Apr 10. Sign up: https://ibm.biz/BdxaNL
Mobility success stories from ING Direct & TBC. Business leaders share winning tips. #IBM Business in Motion: Apr 10. https://ibm.biz/BdxaNL
Speed up mobile innovation while maintaining a secure infrastructure. #IBM Keynote #Business in Motion: Apr 10. https://ibm.biz/BdxaNL
The workplace will never be the same: how to capitalize on the mobile opportunity. #IDC
Notice, each tweet has added short URL links and hashtags. The genius part is, IBM created it, controls it and makes it easy to cut-and-paste for users.
So, how can you make this work for your personal brand? Do you have a newsletter that can auto-compile content and send your users daily or weekly? Is your RSS feed configured? You could even encourage other followers and friends to send out tweets in your own, personal Tweet Sheet. Comment below and share some ideas that have worked for you.
Try creating a tweet that links back to your site, add the appropriate hashtags and send it to your friends, add it to your newsletter, emails and other content-sharing sources.
If you make it easy for users, you are likely to get them to react, in the end, you’ll spread your message and expand your social reach.