It was inevitably going to happen. Twitter, the massive force in the social media space, now wants a piece of the music scene. And why not? It’s a popular scene to be in and a lot of companies are entering the game with the reward of huge profits by melody-hungry music fans with cell phones in their pockets and purses.
Faster internet and cellular network speeds allow for much more bandwidth these days. That, in turn, makes for smooth music streams. Any consumer can essentially get any song, any time, anywhere.
CNET reports that Twitter is on the cusp of releasing a new music app (appropriately named ‘Twitter Music’), possibly released on iOS within the month. CNET has learned that Twitter has advanced the app with the acquisition of We Are Hunted last year, a music discovery service.
Twitter Music suggests artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter. Songs are streamed to the app via SoundCloud.
We’ve learned that Twitter Music will go up against competitor Facebook – a company that’s overhauling the music section of its News Feed.The app acknowledges the key role music has played in drawing new users to the service — particularly younger, mainstream users.
And it should no problem attracting artists as pop stars have some of Twitter’s most popular accounts, with followings in the tens of millions. The TwitterMusic account currnently has 2.3 million followers. It’s not a bad start for launching an app.
Twitter and We Are Hunted did not respond to multiple requests for comment.
Twitter Music will be powered by technology built by We Are Hunted, which was acquired some time in the last six months, according to our source. Terms of the deal were not available.
It’ll be interesting if Twitter can come into the arena and make a dent for users who are already using plenty of music-sharing apps.
At last check:[callout bg=”#298DBA” color=”#298DBA” padding=”25″] [list style=”twitter”]
- Spotify: 24 million users
- Pandora: 67 million users
- Facebook: (too early, just made music a key feature in new feed design)
- Google: striking deals to build a subscription music service of its own.
Twitter Music is rumored to be fun to browse, but it’s too early to tell if can compete in the music service space without damaging it’s already simple, attractive and efficient way of delivering content to consumers on the spot.