Do you want to write effective tweets? You’ve already figured out the 140 character thing, and you’re playing by the rules on tweeting the right way, but how can you make your tweets better?

We found some great tips in the form of a blueprint from SAP’s Social Media Marketing Manager Gary Moran.

Check it out, and here’s to writing more effective tweets!

With only 140 characters in play, it seems pretty simple to write the perfect tweet! How hard can it really be when all you need is a few words to get your point across to your followers? Unfortunately, that is what many marketers and their management think how it works.

Perfection is not so easy to accomplish where there is so little room to work with. With limited real estate, your less than perfect tweet mistakes are magnified by your lack of skills and mistakes. Consequences can range from hurting your personal brand to leaving opportunity on the table by under-reaching or under-engaging with your current and potential audience!

To write the perfect tweet you need to connect your business goal you wish with your social content delivery. For instance, you may want to increase your thought leadership or drive awareness of your business.

3 Goals to Write Effective Tweets

You likely will land on three social media goals for your tweets

• Amplify. You need to amplify your story with tweets.

• Engage. You need people to read the tweet, click on it or pass the message on to others.

• Convert. You need to have helped people enough with your great content that you contact you to do something. For instance, they might want to hire you to be their social media marketing coach!

Does Your Perfect Tweet Pass The Twitter Filter?

When you finally sit down to write your perfect tweet you need to make sure it passes through three key filters. Ask yourself this question before you hit that send button!

• Is it interesting and readable?
• Is it interesting enough to click?
• Is it compelling and build to be retweeted?

How To Write Effective Tweets Blueprint

Pew reports that adult usage of Twitter had doubled from 2011 to 2012, so “getting it write” is key to you maximizing Twitter’s potential.

If you have great tips on how to compose the perfect tweet, we want to hear from you. Drop us some tips in the comment section, or send us an email or tweet and we’ll connect!

Blueprint: MarketingThink